Nov 24, 2020
Sarah Ribner C11, is the Founder & CEO of PiperWai, the first all-natural, charcoal-based, nontoxic deodorant. Sarah began her journey with wellness almost a decade ago, however, until five years ago, an effective nontoxic, natural deodorant was the missing piece in her quest to lead a healthy, low waste lifestyle. Deodorant was becoming a controversial personal care product as active ingredients in deodorant and antiperspirant were linked to long term illnesses.
When her childhood friend asked her to try her DIY formula, Sarah saw an opportunity to fill a market need and to create a powerful brand to bring this formula to the masses. She holds an MBA from Columbia, a BA from Upenn, and an aromatherapist certification from the New York Institute of Aromatic Studies. Sarah is a proud member of the EY Winning Women Class of 2017, Forbes 30 Under 30 2018, and she has appeared on ABC, HSN, AOL Build, Fox and many other major media outlets.